As a Constant Contact Solutions Provider, Selling U can help you design a customized e-Newsletter program and show you how to become an All-Star with your customers and prospects! Click here for more information
Scott Gillespie works with small business owners and entrepreneurs to provide training in the areas of sales, networking and referral generation. Call 989.546.7355 for more information or to hire Scott to speak at your next event.
As a Constant Contact Solutions Provider, Selling U can help you design a customized e-Newsletter program and show you how to become an All-Star with your customers and prospects!
Why should you be sending an e-newsletter?
1. Top-of-Mind Awareness - An e-newsletter keeps you in front
of your customers and prospects on a regular basis
2. Provide Value - Customers are expecting more and more
from businesses today and this is an excellent way to add
value to the products or services you provide 3. Marketing Diversification - Many times it takes a minimum
of seven touches to make a sale and an e-newsletter is an
excellent way to make another "touch"
4. Become a Trusted Advisor - Whenever you write about a
topic, you become more credible and trusted in that area
5. Teach and Learn - A byproduct of writing a newsletter is it
causes you to hone in and focus on your subject matter
which in turn sharpens your knowledge of your product,
service and industry
More than ever, customers are looking for a trusted relationship with the companies that they make significant purchases from or do repeat business with. The e-newsletter is a great vehicle to use to build that relationship.
The frequency that you publish an e-newsletter depends on your industry as well as the amount of relevant, valuable information that you or your industry has to offer. Some industries and businesses can publish an e-newsletter once a week. For most, once or twice a month is enough, while with others, once a quarter may be sufficient.
There are many ways to publish an e-newsletter, with the most common being a web-based service. The service that Selling U uses (after researching 11 different sites) is Constant Contact. It has several features available in addition to just e-mail marketing and has excellent tracking and reporting capabilities.
So have Selling U design your e-newsletter template for you with a clean, professional, easy-to-read format that your customers and prospects will value, enjoy and look forward to receiving!
Selling U is a Constant Contact All-Star
for outstanding e-mail marketing! We can help you become an All-Star, too!!
All-Star status is achieved by sustained demonstration of the following achievements: